Scale at which Instagram is used is beyond any range
- 1 billion+ – Total number of Monthly Active Instagram Users
- 500 million+ – Total number of daily Active Instagram users
- 500 million+ – Instagram stories daily active users
- 50 billion+ – Total number of photos shared on Instagram to date
- 100 million+ – Number of photos and videos are shared per day on Instagram
- 25 million+ – Number of businesses on Instagram
- 4.2 billion+ – The number of likes on Instagram per day
- On an average 58 times greater engagement that facebook
- 56.3% of Instagram users are Females and 43.7% are male.
- 120.7 million Instagram users are from the US.
- 89% of users are outside the US.
- Six in ten online adults have Instagram accounts.
- 30% of global Instagram audiences were aged between 18 and 24 years and 35 % aged between 25 and 34 years.
- 72% of teens use Instagram.
- 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
- 130 million Instagram accounts tap on a shopping post to learn more about products every month.
- Instagram users will spend an average of 28 minutes per day on the platform in 2020.
Instagram for business
- An estimated 75.3% of US businesses will be on Instagram in 2020.
- Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
- 200 million+ Instagrammers visit at least one business profile daily.
- 70%of shopping enthusiasts turn to Instagram for product discovery.
- 1/3 of the most viewed stories are from businesses.
- 89% indicated that Instagram was the most important social media channel for influencer marketing.
- User-Generated Content Has a 4.5% Higher Conversion Rate.
- 55.4% of Influencers use Instagram Stories for Sponsored campaigns.
- Instagram’s potential advertising reach is 849.3 million users.
Some Fun Facts
- Instagram is 6th most popular social network worldwide.
- The Instagram explore page is viewed by 200 million accounts daily.
- Most liked photo on Instagram is a photo of an egg with 54.2 million likes.
- 50% of Instagram users use explore page every month.
- Posts With a Location Get 79% More Engagement.
- 7 out of 10 Hashtags on Instagram Are Branded.
- Posts with at least one hashtag average 12.6% more engagement.
- Most-used Giphy sticker in Stories is Heart Love Sticker by Arata.
- Most-used Face Filter in Stories is Heart Eyes.
- Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
- More than half of Instagram Captions & Comments Contain Emojis.
- Instagram videos get over 2 times more engagement than Instagram photos.
- The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, #travel and #Beautiful.
- Nano-influencers(500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
- Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
- 68% of people come to Instagram to interact with creators.
- IGTV app has 7 million installs worldwide