Personal branding in lead generation is fundamental.
Personal branding is important in today’s economy because you are the most important selling point of your service/product. This is a powerful statement, but true. People trust people, they are looking for someone they can proudly recommend and advocate for.
Whether you’re looking for a better job or more sales for your company, personal branding is more important than ever.
That can seem a bit unnerving when building a personal brand takes so much time and effort, but it really is the most organic way to attract new customers. The aim is to position yourself as a trustworthy expert who will be your audience’s first port of call when they have a particular problem to solve.
A personal branding strategy that generates leads effectively will:
- Connect with your audience on a meaningful level
- Address the specific pain points of your audience
- Produce content of consistent quality and depth
How and where to grow your personal brand?
– Create and Share content
– Engage with your audience through comments
– Be personal
– Create more and more valuable blog posts for your customers
– Make the first move
– Build relationships
-Market your own content by providing internal links of your blogs, sales pages of your website
Upload engaging videos to promote your product/services
It is 2020 and a large percentage of sales interactions have been digitised. This means in order to see sales growth, personal branding has become less of a suggestion and more of a requirement. While some individuals have a knack for branding themselves online, a lot of companies are facing a challenge in that their sales force does not have the know-how to build a personal brand and they don’t have the time to figure it out.
One solution more and more companies are turning to? Micro brands
It enables a company to provide their sales team with a personal brand that makes them look professional online, while also amplifying the corporate message across multiple networks.
Personal brands hold a lot of power, both for the individual and the company.
When a salesperson takes on a personal brand, two things happen.
First, that person becomes seen as a subject matter expert within their network. They become a credible source of information for their customers, friends, families and colleagues to turn to.
This opens the door to sales opportunities that didn’t exist before. Just because you are connected with someone on social media does not mean that they are knowledgeable about what it is that you do. By helping your salespeople develop a personal brand, you are helping them to establish credibility within their network.
The second thing that happens is that this newfound credibility that your sales team has will start to benefit your company. As they are sharing your company messaging, not only are they improving their digital reputation, but they are also improving the reputation of your company. When your team’s networks see them talking about your company in the newsfeed, it helps you to become liked, trusted and remembered.
People like to purchase from individuals. As our interactions become more and more digital this becomes increasingly difficult. Micro branding allows your customers to get to know your company on a personal level. They get a first hand glimpse into your industry expertise. They get to know the faces of your team, and they get the opportunity to establish a relationship. These relationships lead to deals closed and sales growth.
While the digital world has created more competition for sales, it has also created an era of opportunity unlike anything preceding it. We are all connected through digital. The pool of potential clients is larger than ever, and there is a level of influence that we each hold over our personal networks.
It’s time to enable our sales teams to establish personal brands that will help them close more deals, convert potential customers into sales leads.
Bring yourself into a season of sales growth unlike any you’ve ever seen before.
Moral of the story, Personal branding will enhance your life, no matter what you do.